Word: carred
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...wants to blow up the company's hierarchical traditions, trim the ranks of bureaucrats and encourage a climate of risk taking. He will go out on a limb with bolder car designs (in fact, one new model is called the Edge). And he will gamble that saving the planet from the car industry is the biggest long-term priority of all, so he will pour billions of dollars into eco-friendly factories and cars. Most notably, the company will dramatically increase production of its hybrid gas-electric models, promising to produce 250,000 a year by 2010, a tenfold increase...
...down by the huge burden of benefits for retired workers, such as health care, which account for $930 of the cost of each of GM's vehicles, $560 of Ford's and only $110 of Toyota's--putting the Americans at a severe disadvantage. Ford loses $258 for every car it produces, compared with Toyota's profit of $1,698 per vehicle, according to Banc of America Securities...
...level Ford executives, the program is aimed at nothing short of reinventing Detroit. It's named after the third-floor Piquette plant skunk works where Henry Ford and a group of engineers first developed the idea of the assembly line and experimented with lighter materials to create a car that could be mass-produced. The specific goals and the deadlines of the Piquette project are secret. But company officials say it harks back to Henry Ford's innovative experiments with soy-based polymers and the idea of agriculture and industry being closely linked. "The mission was, 'Could Ford design...
...part it exists virtually, through e-mailed sketches, proposals and blue-sky ideas. A team of designers, engineers and manufacturing gurus is brainstorming everything from how to make a business plan to how production should be organized to how to employ biodegradable materials. The ultimate goal: a recycled, reusable car...
...tucked away in the Research and Innovation Center. Zanardelli, who is working on cutting-edge hydrogen research, has experienced firsthand Ford's roadblocks--and how the new leadership is trying to remove them. When his team unveiled the prototype it had developed for a hydrogen-powered internal-combustion car to top Ford executives in 2001, "Bill just loved it," Zanardelli says. "Everyone else raised all the reasons it wouldn't work." Despite the boss's enthusiasm, Zanardelli ran into budgetary problems and decided to go around the bureaucrats standing in the way. When he got an unexpected call from...