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Just as the country's hatred of airlines was exploding last year, JetBlue came into being with a new attitude, new planes and a new concept of service. What perfect takeoff timing for a carrier that is trying to bring pleasure and even style back to flying. JetBlue is low-price and all-coach, like Southwest Airlines, yet hip and sassy, like Virgin Atlantic. In the air, JetBlue offers the plush seats and satellite TV; on the ground, it offers hyperefficiency and--are you ready?--candor about delays. You could call it the antiairline...

Author: /time Magazine | Title: Blue Skies | 7/30/2001 | See Source »

...rapidly expanding company is flying 80% full, vs. an industry average of 68.4%, and it recently booked its seventh straight month of profits, even as major carriers have struggled to stay in the black. From its base in New York City, JetBlue currently flies to 14 destinations, including Oakland, Calif.; Denver; Orlando, Fla.; Seattle; and Salt Lake City, Utah. Last month the company became the most ambitious start-up in U.S. aviation history when it ordered 48 new Airbus 320 jetliners--valued at $2.5 billion--to go with the 68 planes on the way and 15 in service. That...

Author: /time Magazine | Title: Blue Skies | 7/30/2001 | See Source »

...consumer businesses. Populism is good for business, though a little odd for the billionaire son of a Greek Cypriot shipping magnate who spends his weekends in Monaco. Stelios started in his dad's business of oil tankers but became famous with easyJet, a no-frills airline modeled on U.S. carrier Southwest Airlines. EasyJet now flies to 18 cities in Europe; its planes are more than 80% full, compared with the European average load...

Author: /time Magazine | Title: Marketing: Easy All Over Europe | 7/23/2001 | See Source »

...Harbor recalls not the surprise attack of a half-century ago but the accidental sinking of the Ehime Maru, a Japanese fishing trawler, by a U.S. Navy submarine earlier this year. News accounts of the film's U.S. premiere in Pearl Harbor focused on the proximity of the Navy carrier, on which the celebrations were held, to the spot where the Japanese boat was sunk. "I can't imagine why they had to hold it there, and so soon after the incident," says Masami Inoue, a lawyer representing families of the nine aboard the Ehime Maru who drowned...

Author: /time Magazine | Title: Make Love Not War | 7/11/2001 | See Source »

...There are still a lot of potential obstacles out there for JetBlue. The carrier is still small enough to care about customers and avoid the labor problems that hinder many large airlines, but its recent expansionism throws up red flags: Growth for an airline frequently spells trouble for its customers. JetBlue is also dealing with hardball business tactics from other carriers, and the more the newcomer expands, the more opponents it will attract. And the harder the big boys will play...

Author: /time Magazine | Title: Blue Skies for JetBlue | 7/10/2001 | See Source »

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