Word: carriere
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Launching a carrier into this turbulence isn't much more difficult than flying a kite in a hurricane. Yet Martin Shugrue, no stranger to troubled airlines, insists that Pan American World Airways, a new carrier with an old name, can compete as a low-cost, full-service discount carrier. "We'll make money with a high-quality product at an affordable cost," Shugrue says. Pan Am's promise is cheaper fares without the cramped seats and the bag of peanuts masquerading as in-flight service. Says he: "It's not rocket science...
...advertising agencies: Get Lost! Consider United Airlines, which dumped Leo Burnett, the giant Chicago agency that created one of the most memorable ad campaigns in aviation history, "Fly the friendly skies." Now it's bye-bye, friendliness--hello, hostility. United hired Minneapolis, Minn., maverick Fallon McElligott to handle the carrier's $60 million U.S. account. Fallon's in-your-face ads trash air travel, playing up canceled flights, lousy food and surly personnel. The punch line, "Rising," implies that compared with the rest of the airline industry, United is heading in another direction...
...Motor Carrier Act of 1980 defined the industry's road to deregulation. Since then, the number of truckload haulers such as Bell has multiplied about threefold, to nearly 60,000. The act also unleashed such new rivals as United Parcel Service to take away customers from the complacent. "If you look at the list of the 100 biggest companies in the business in 1979 before deregulation, today there are only nine or 10 left," says Thomas J. Donohue, president and CEO of the American Trucking Association...
Fraternization rules vary from service to service. An Army pamphlet states that "dating between soldiers of different rank is not harmful, and usually not improper." On the Navy's first coed carrier to include servicewomen, the U.S.S. Dwight D. Eisenhower, couples who confessed their love to the captain quietly received new assignments, without repercussion. The Air Force takes a different attitude. Although a manual allows that a marriage between an officer and enlisted person "is not, by itself evidence of misconduct," it reserves the right to take punitive action "based on prior fraternization...
...visited the world's largest naval base in Norfolk, Virginia. The trip was arranged by this year's military fellows at Harvard's Center For International Affairs. As part of the trip, I toured a nuclear attack submarine, an Arleigh Burke class destroyer and the Navy's newest carrier which was underway in the Atlantic. While I certainly enjoyed the excitement of the trip, it served a more profound purpose for me. It allowed me to reflect on the divergence between the military in action and the attitudes about our armed forces that predominate on campus...