Word: carrot
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Dates: during 1940-1949
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Crespi's Carrot...
...become $15,000-a-year college presidents, then no donkey need suffer an inferiority complex. I've met a few college presidents in my day; and all those who were, or ever could be, $50,000-a-year businessmen, you could list on the end of a carrot-the small...
When minority stockholders bought out his fat string of publications in 1941, one of the conditions was that the carrot-chomping millionaire physical culturist would give them no direct competition for the next five years. The five years are up in October. Last week, ancient (77) Bernarr Macfadden was all ready to announce the debut of the new Bernarr Macfadden's Detective Magazine, to appear then...
Certainly man is motivated by fear of hunger and desire for gain-by the stick and the carrot if you will. But the oversimplification and the error is the assumption that these are the necessary motives to human social action as they may be for donkey biological action...
...strongest motivation is desire for prestige, status, the approval of his group? Is the businessman who gives up a $50,000 a year job to become a college president at $15,000 motivated primarily by fear of hunger or desire for material gain? . . . Are college professors motivated by the carrot? The truth is more nearly that they labor for ego-satisfaction in spite of a paucity of carrots in their chosen academic course. . . . Whatever is the case for the donkey", the incentive for human behavior need not be material gain...