Word: carrot
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Dates: during 1970-1979
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...provide the details of the regimen that keeps her in shape. Sprouted grains for one thing. "They have plenty of chlorophyll that cleanses the blood and makes the body smell pure. There is no odor to my sweat." After breakfasting on dried and crumbled whole-grain bread kneaded with carrot juice and topped with rice polish, lecithin, yogurt and a tiny ripe banana, Gloria sometimes skips around the house. "I'm a regular hausfrau, but I still need more exercise." Gloria plans to buy a treadmill. To display what her way of life has done...
Willy is a man who, in Mark Twain's words, aimed for the palace and got drowned in the sewer. Haunted by the specter of success looming before him, his mind concocts a thousand fool-proof schemes by which the carrot shall be his, while his body stands rooted in paralytic fear lest he should try and fail, or worse yet, succeed, only to taste the paltry fare we call success. Around him is his family, whose empty stomachs have been nurtured on his unsubstantial dreams, and face him now with all the weary pain of the underfed--at once...
When the Philadelphia Inquirer ran a story stating that a man had died from drinking too much carrot juice, C.T. Budny of Woodbury, N.J., was incensed. "I have been drinking one, two or three, or even as much as four quarts of carrot juice at times daily," he wrote to the National News Council, "and have never had any but beneficial health...
...charts we help the patients identify what particular constellations of behavior lead to an increase in caloric intake," says Levitz. "Once those are isolated, we can suggest techniques for dealing with them." One technique is to make eating an event. "Even if a person is just eating a carrot, he should put it on a plate, cut it up and enjoy...
Such programs, and dozens of variations currently in use, are all based on the principle of behavior modification. Using the carrot-and-stick approach (solitary confinement v. improved treatment) or aversion therapy (the child molester associates his predilection for youngsters with discomfort for himself), the various approaches draw on B.F. Skinner's positive-and negative-reinforcement precepts and are characterized by close and expert attention to even the smallest details of behavior. The programs are all the rage-and outrage- in U.S. penology today...