Word: carrot
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lacocca's next task was to convince car buyers that Chrysler was indeed alive, even if it was not exactly well. Again he turned to his old employer and wooed away Kenyon & Eckhardt, the New York City advertising agency that had represented Ford for 34 years. lacocca's carrot was a $140 million account, the second largest (after Chevrolet) in the auto industry. The agency decided the most sensible way to spend the money was to market the chairman himself...
...Goldman writes, "For those who do realize the true state of life, the temptation to protest is generally tempered by the realization that muckraking may lead to the withdrawal of such privileges. The Stalinist political model yields to no one in using the most effective combination of the carrot and stick...
...NCAA only asked for a 2.0 average on a 4.0 scale, without specifying what courses to take or recommending any test scores for grants in aid," says Penn State Head Football Coach Joe Paterno. "We've been legitimizing poor students. These standards will act as a carrot to make the kids work harder in high school...
...fact, the cautious and conservative-minded Saudis are much more likely to use a carrot at Vienna than a stick. The betting is that they will favor holding the official price at $34 per bbl. As for production, the Saudis might decide to raise the spring quotas by about 10%, which would legitimize the cheating with a return to pre-March levels, while perhaps trimming their own output to keep the glut from growing worse. At the same time, the Riyadh government would stand ready to provide low-interest loans to help tide over financially squeezed cartel members until...
...illegal aliens themselves, the Senate offers as much carrot as stick. The bill proposes amnesty for the 6 million or so illegal aliens who are already in the U.S. Those who have been here since January 1977 will be immediately eligible for permanent resident status; those here since January 1980 will be accorded tem porary resident status with the prospect of permanent status after three years. Neither group could collect most federal benefits for several years; the bill also proposes block grants for the states to help defray the costs of absorbing those who are granted amnesty...