Word: cars
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Dates: during 1950-1959
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...into the magazine. Reports Thurber: "He was depressed for weeks after the appearance of a full-page Arno depicting a man and a girl on a road in the moonlight, the man carrying the back seat of an automobile. [Caption: 'We want to report a stolen car.'] 'Why didn't somebody tell me what it meant?' he asked...
...celebrate his first trip to the U.S., Huang insisted on being driven directly from Los Angeles to Yosemite National Park. Once there, he leaped from the car and began a watercolor on the spot (see cut). How does the scenery compare with his beloved Kialing River? Replies Huang: "The landscape is not too different. But American trees are too uniform; Chinese trees are more interesting. What I missed most was the mist." For Huang this presented no insuperable problem. He simply left blank areas of rice paper to indicate the mist, in one view added two Chinese fishermen...
...automakers, who spent $1.5 billion to retool for the 1958 lines, are doing their best to make 1958 a great year. Hoping to sell at least 6,000,000 cars, they have visions of even juicier sugarplums. So many motorists have paid off the debt on their present cars that 1,000,000 more potential buyers than this year will be able to buy again in 1958-maybe even enough for a 7,000,000-car year...
What Is Style? As always, there would be complaints that Detroit's new chromium chariots are too long, too heavy, too bold, too brassy. Yet the inescapable fact, as every automan knows, is that flash, dash and dazzle-what automen call style-are the attractions that sell new cars. Those brave enough, and successful enough, to produce startling new styles that catch the public fancy, as Chrysler discovered in 1957, can suddenly boost profits from $6,000,000 to $103 million (and rise from 15.9% to 19.5% of the market) in a single year. Conservatives who fall behind...
...first time in 21 years, Ford in 1957 headed the pack with a 45,000-car sales lead over Chevrolet at the eight-month mark. Ford earnings showed it: $229.5 million for 1957's first nine months v. $145.2 million last year. And Ford is determined to do even better...