Word: cars
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Dates: during 1950-1959
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...last flat light tipped the orange trees and spacious rose gardens, a car swung off the main road from Rabat and up the long drive to the big, Norman-style royal villa. His Majesty Sidi Mohammed ben Youssef, Sultan of Morocco, stepped out just as two cannon shots sounded through the still twilight air, signaling sunset and the end of Ramadan's day-long fast...
With nine years' work and $250 million, Ford Motor Co. developed a new car so seemingly sleek that no known Detroit word could possibly describe it. What to name it? Soaring images tumbled from copywriters' brains; contests were held. But to Ford Special Products Division's David Wallace, a most literate carmaker, even the brightest, headiest names in all cardom were far from enough. This was no mere car; it was poetry in motion. And it was to the nation's leading poetess that Wallace went for help...
Since Miss Moore refused to consider money "in advance of performance," Wallace agreed to honor "your wish for a fancy unencumbered," sent sketches of the dream car to give the poetess inspiration. After looking at them, Miss Moore replied: "I am by no means sure that I can help you to the right thing, but performance with elegance casts a spell. Let me do some thinking in the direction of impeccable, symmechromatic, thunder-blender . . . (The exotics, if I can shape them a little.) Dearborn might come into one ... I thank you for realizing that under contract esprit could not flower...
Besides Fiat, 16 foreign companies are making a determined bid for the U.S. second-car market this year. The top seller, Germany's Volkswagen, is already racing 23% ahead of last year's rate of 50,000 U.S. registrations. France's Renault so far this year has sold 3,970 cars v. 2,910 in 1956, figures it will reach 20,000 for the year. Britain expects to sell 50,000 to 60,000 cars in the U.S. during 1957. It has solid ground for such optimism. January-February shipments of British cars to the U.S. reached...
Even some U.S. automakers are eying the small-car market with more interest. Sales of Ford's British-made cars in February ran 400% ahead of last year. The company expects this year's registrations to hit 12,000 v. 4,230 in 1956. American Motors so far has sold 2,421 of its 1957 British-made Metropolitans, a 124% jump over the same period...