Word: cars
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
Romney's first big job for the A.M.A. was a study of car use, and it shaped his whole thinking about the role of the auto. The overriding finding was that the U.S. auto was being used less and less for long trips, more and more for short, essential trips, such as going to church, to work, to stores. Romney saw its meaning immediately: an inevitable trend toward more functional, basic transportation...
Romney picked Nash over other jobs because George Mason, like Romney, believed in the future of the smaller car. The company had started developing one before World War II, was ready to introduce a new, compact Rambler. Also in the works: the Nash Metropolitan (wheelbase...
...while attending a musical in Manhattan with other company executives, he drafted the announcement of a major reorganization of American's divisions between the acts, using an aide's shoulder as his desk. When the British Broadcasting Corp. recently asked him to take part in a small-car panel, and submitted a list of ten questions beforehand, Romney summoned an aide. The aide began briefing him, but Romney cut him short. "Never mind the answers," he said. "Just give me the questions...
...being "right," Romney means that the compact-car market is far bigger than other makers have previously estimated. One prime piece of evidence: the entrance of Studebaker-Packard's compact Lark, which has not hurt Rambler at all, even though the Lark is being turned out at the rate of 4,300 cars a week. A year ago, the Big Three's experts estimated the compact-and small-car market at 500,000 a year-at most. Last week they had raised their sights, expect the compact market to range from...
That market may be 7,000,000 cars by 1965, as the U.S. population explosion continues and all the World War II babies reach car-buying age. Thus, in a growing market, the Big Three's compact cars will not necessarily be sold at the expense of the Rambler...