Word: cars
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Dates: during 1960-1969
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...instead of simply railing that "Detroit fans are the worst I've ever seen," he is careful to limit his complaint to "some" Detroit fans. Even so, he has been belligerent enough to inspire one of those fans to wire a smoke bomb to the engine of Sharyn's car. The bomb was a dud, but it blew the lid off Denny's volcanic temper once again. Says Denny with solemn intensity: "If I ever catch the man who did that, I'll kill...
Auto-company executives, like election candidates, have never been known to poor-mouth their prospects. So when automen early this year talked down economic uncertainties and talked up a robust 9,000,000-car sales year, it seemed like just more chrome from Detroit's brass. Not any more, though. The way auto sales are going, the industry may find itself for once guilty of understatement...
Last week the automakers reported that in August new-car sales totaled 635,101 autos, a 22.8% increase over August 1967 and 4.2% ahead of the all-time record August of 1965. Chrysler led the way, with a sales rise of 35% over the same month last year. But big gains were also made by General Motors (26.8%), American Motors (27%) and Ford (8.9%). All told, it was the fourth record month in a row, and sales are now running at an annual rate of 10 million cars...
Price Scare. The industry is understandably jubilant. At a time of year when they are often backing down, automen are happily revising earlier forecasts upward. Chrysler President Virgil Boyd, in one of the year's more conservative estimates, predicts that 9.3 million car sales are pretty much a certainty. That might very well push 1968 over 1965, when the total sales, including 575,000 imports, added up to a record 9,313,912 cars...
...could only say that sales were "not as good as we hoped." Since then, of course, the prospects have altered dramatically. Currently, dealers are getting a lot of sales mileage from the widespread expectation that inflation and the cost of mandatory safety items will add $100 to $125 to car prices next year. In one recent newspaper ad, the "Dodge Boys" urged customers to buy now to "beat the 1969 price increase." From all accounts, the "price scare" promotion is working well...