Word: cars
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Dates: during 1970-1979
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...five-track Quintaphonic sound, and a camera that socks back and forth like an All rabbit punch, and you have an experiences so full that it cancels itself out. You buck and heave uncontrollably for two hours and waddle out of the theater, hoping that you'll smash the car into a wall on the way home or something because maybe that'll top it. See what it feels like...
Indeed, sales of imported cars are rising even more rapidly than sales of the Detroit makes are plunging. So far in 1975, foreign-car sales in the U.S. are running more than 20% ahead of a year earlier - when they were down in line with the general market - while American-made cars are off 12.9%. At last count in February, the imports grabbed 21% of all sales, up from a supposedly normal 16% last year and their biggest market share since the 22% in August 1971, when dollar devaluations had not yet driven up the prices of foreign cars...
Inflation has raised the prices of most American cars above those of competing foreign models, and no U.S. automaker can match the gas-mileage claims of some of the imports: 38 m.p.g. for the Volkswagen Rabbit, 39 m.p.g. for the Japanese Honda Civic. Those cars are in the forefront of the import surge, along with Fiat, Datsun, Toyota and British Leyland's Marina. Says Honda's U.S. sales manager, Cliff Schmillen: "There seems to have been a change in people's thinking. It has sunk in that energy shortages and high gasoline prices will be with them...
Given the power of that sales pitch, federal energy officials believe that the foreign cars' share of the U.S. market will rise even further, probably for the next two or three years or until U.S. automakers introduce models now on the drawing boards that can compete more effectively on price and gas mileage. Meanwhile, some foreign-car sellers are beginning to wonder whether their share of U.S. sales may be increasing a bit too fast for their own good. Though Detroit has not asked for tariff protection, a recent statement by the Motor Vehicle Manufacturers Association said: "In America...
...were the faculty and administrators themselves. Some faculty wives still refuse to read or subscribe to the Crimson, and are still somewhat wary of students. In my mother's case, the attitude was understandable. She was not favorably impressed by my father's fear that someone might wire his car with a bomb, and she often worried that he might have a heart attack or something...