Word: cars
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Dates: during 1970-1979
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Chrysler was the only company to start its plan early enough to have an appreciable effect on the midmonth sales total. It posted sales of 23,608 cars, up 90% from the horrendous decline in the first ten days of January- but still 8% down from the same period last year. Says Chrysler Sales Chief Robert McCurry: "It's like the old days, when new car introductions made people excited and enthusiastic...
...companies are continuing their standard programs of cash incentives and bonuses to dealers, which are designed to enable salesmen to knock a substantial amount off sticker prices and still turn a profit. The willingness of dealers to deal is heavily stressed in the companies' ads. Already, however, car buyers are beginning to grumble that in some isolated cases dealers are using the company-rebate promotions as an excuse to dig in and insist on the full list price...
...system, their rebate would be so small (and so slow to take effect) that its influence on the economy would be negligible. The wealthy, however, would not be substantially affected by Ford's rebate (a family making $50,000 a year is no more likely to buy a new car than before), and would consequently be more likely to save rather than spend their larger rebates. "If that happens," White House Press Secretary Ron Nessen frankly admitted, the Ford program "won't have done much good...
...shows are worth watching but of very uneven quality. A very funny bit about "historical impersonations" featuring Graham Hill impersonating St. John the Baptist--the moustachioed, goggle-girded head of the racing car driver speeding across stage on top of a silver platter with Indy 500 noises on the soundtrack--can be followed by dismal material about a football team explaining "Why We Love the Yangtze...
...followed by others bearing "the marvelous and incongruous debris of the wreck of the Confederate capital." As one young lieutenant observed, "There were very few women on these trains, but among the last in the long procession were trains bearing indiscriminate cargoes of men and things. In one car was a cage with an African parrot and a box of tame squirrels and a hunchback! Everybody, not excepting the parrot, was wrought up to a pitch of intense excitement." As the Confederacy was closing down, a woman diarist wrote in wonderful magnolia prose: "There they go, the gay and gallant...