Word: cars
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Dates: during 1970-1979
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Stage 2: Imposition of $30 billion in new energy taxes that will force every citizen to pay more to drive a car, heat a house or turn on a light switch...
...these increases in the face of falling sales on the argument that the rises represented only a partial catch-up with past hikes in the cost of labor and materials. But now Detroit's price wall is beginning to crack. This week Chrysler is launching an unprecedented "Car Clearance Carnival" that industry experts describe as one of the most intriguing Detroit sales experiments in years...
...will announce selected models on which buyers will receive cash rebates of $200 or $300 directly from the company. This week's specials, Dodge Dart Swingers and Plymouth Dusters, qualify for $200 rebates. In addition, the company is offering a $100 bounty to customers who trade in certain cars made by its competitors. This week, for example, a motorist trading in a used Chevrolet Vega or Ford Pinto for a new Swinger would get a $300 check from Chrysler, regardless of what kind of markdown he was able to get from the dealer on the car's basic...
...meantime, the nation's fourth automaker, American Motors Corp., is making an even bolder play to increase showroom traffic. Despite the dismal sales climate, A.M.C. is bringing out a brand-new car. Called the Pacer, the new entry is a two-door subcompact aimed primarily at the urban market...
...Gremlin and designed with a sloping front that cuts aerodynamic drag, the Pacer has more headroom in back than a Continental Mark IV. The door on the passenger side is 4 in. longer than the driver's-an innovation aimed at facilitating entry to the back seat. The car's most striking feature is an abundance of glass: it has more window surface than the Cadillac Eldorado. But its main selling points will be low cost (base price: $3,299) and high fuel economy (25 m.p.g. on the highway...