Word: cars
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Dates: during 1970-1979
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...state Republican Party and the Goodyear tire franchise in Manchester, G.O.P. Chairman Gerald Carmen concedes that "the ordinary, rank and file voter isn't all that stirred up. You think he's trying to decide between Reagan and Crane? Nah. He's wondering whether his car will start in this cold weather. He's hoping the temperature won't drop to 20 below tonight...
West German and British manufacturers profess to be unconcerned, but Giuliano Lonardi, worldwide marketing director for Fiat, recognizes the challenge. In his view, U.S. firms not only have the billions needed for mass-producing a world car, but through their suppliers they can turn out a tremendous flow of parts in many countries. Says he: "This enormous access to components is the greatest strength of American efficiency in production." Japan's Takashi Ishihara, president of Nissan Motor, speaks as if the American challenge is a war. Says he: "We find ourselves on the eve of intense international competition with...
...production, marketing and organizational power of the U.S. giants will be hard to beat, despite their current woes from Washington. Says Jouppi: "GM and Ford will pretty much determine what the cars of the future will be. There just isn't anyone around who can compete effectively. Between them they will divide up two-thirds of the world market and leave the remaining third for the rest." In the meantime, ready or not, the auto-buying public can sit back and enjoy one of the most tumultuous periods of change since the car replaced the horse...
This year Germany's 110 U.S. car dealers expect to sell about 20,000 imports from America, more than in the previous eight years all together. Auto-Becker of Düsseldorf, the country's largest U.S. dealer, is spending $6 million to expand its showroom and hopes to sell 2,000 cars, up from 850 in 1978 and only 250 in 1977. "It is the In thing to own an American-made car now," explains Helmut Becker, sales manager for the firm. Adds Peter Baumgarten, a GM salesman in Munich: "West German prosperity has increased the size...
Since Albert Camus's death in a 1960 car crash, these images have totally obscured the writer. Journalist Herbert R. Lottman's voluminous work attempts to sweep away rumor and legend in the hope that a man will emerge. But Camus is much too elusive for mere biography. After 753 pages, the subject seems as melodramatic in death as he was in life...