Word: cars
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Dates: during 1980-1989
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Call it the Good Friday rampage. At twilight on April 1, a brown Cadillac sedan glided up to the corner of Vernon and Raymond avenues in South Central Los Angeles. Words were exchanged between the young men in the car, members of a Crips street gang, and a 16-year-old who was hanging out on the sidewalk. Suddenly, the mobile "gangbangers" blasted the youth. A moment later, they turned their guns on a pedestrian across the street...
...Caddy then cruised two blocks down Raymond, where a small group of youngsters had gathered. Two gunmen stepped out of the car and opened fire into the shrieking crowd. Witnesses later told of a "river of blood" in the street. Deshawn Holly, 5, was hit with four bullets but miraculously survived. Stacey Childress, 19, was less lucky. Of the eleven people shot in the five- minute spree, Childress was the sole fatality. The presumed motive for the bloodbath: a drug deal gone...
...L.A.P.D. has recently tried to attack the "demand side" of the drug crisis. In the past month, officers posing as dealers have begun nabbing would-be buyers. The police are also confiscating -- permanently -- the automobiles of people who try to purchase dope through their car windows. Says Levant: "We are going to make life miserable for users until they realize that every dollar they spend for drugs adds to the violence in this country...
...Sterling ad focuses more on an elegant, quasi-rural image of chic. The ad depicts the beige upholstery and warm wood trim of the car's interior--described in loving detail as "a secluded chamber of Connolly leather and burled walnut." A well-worn satchel and a map lie carefully placed on the seat awaiting, presumably, use in some grand adventure. The ad portrays an atmosphere of modern royalty--variously referring to the car as a "kingdom" which costs "only a youngish prince's ransom...
...clincher is a quote by the 17th century Metaphysical poet Andrew Marvell, which presumably illustrates the regal yet intrepid image of the man for whom the car is designed. (That the ad is meant for men is clear. Women are often called a variety of things, but we're not usually dubbed "princes"). The quote reads in part, "Society is all but rude/To this luxurious solitude...