Word: cars
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...hype ultimately contribute to the Yugo's downfall? The Yugo was in part a victim of its own success - what goes up must come down. When everyone lined up to buy the car, Consumer Reports reviewed it, and when they panned it, the same press that had created the hype jumped on the bandwagon to say, Look...
...from that negative press sprang numerous bad-car jokes, many of which you feature in your book. Do you have a favorite? I like the one that goes: Why does the Yugo have a rear-window defroster? So you can keep your hands warm while you push it. These aren't jokes I had a hard time collecting. They're everywhere. But with a lot of these jokes, you could simply [substitute] Pinto or Fiat. There's something about cars that we love to goof on. People love driving high-status cars and love goofing on low-status cars...
...there any takeaways from the Yugo story? What do you expect when the Tata Nano hits the U.S. next year? I'm not bashing Tata; I hope a little car like that goes. But the Nano does have many similarities. One is that they are creating premarket press - it's everywhere. They are creating the preconditions for a mania, and I don't think you should do that - it's not a pair of jeans or an album. They're going to create a mania and then invariably, the press will jump on board. The Nano will shoot up briefly...
...history of the electric car...
...Toyota SUV driven by Lesley Enriquez, 25, who also worked for the consulate, and her husband Arthur Redelf, 30, both U.S. citizens who lived across the border in El Paso, Texas, and shot her in the head and him in the neck as their baby watched from an infant car seat in the back...