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The fascination that Americans have about this drama is more about Chrysler as a memory than what it is today. Forty years ago, the company was the fifth largest in America, almost as big as GE (GE), and larger than IBM (IBM) and AT&T. The car firm trio held...

Author: /time Magazine | Title: Why Chrysler Doesn't Matter Anymore | 5/1/2009 | See Source »

There is something about the American car companies that has frozen them in time. Perhaps it is the millions of cars that were bought over the last twenty years, most of which are still on the road. It may be that the public still remembers Lee Iacocca and Henry Ford...

Author: /time Magazine | Title: Why Chrysler Doesn't Matter Anymore | 5/1/2009 | See Source »

There is still a small chance that Chrysler could be forced into liquidation. Creditors may be able to convince a judge that all parties involved would do better if Jeep could be sold to Toyota (TM) and Dodge to VW. If that were to happen, it would not necessarily mean...

Author: /time Magazine | Title: Why Chrysler Doesn't Matter Anymore | 5/1/2009 | See Source »

No matter how the Chrysler bankruptcy works out, there will be no reason for Americans to mourn. Chrysler is not going to die. One or two of its brands may disappear but most of them have value. The cars may run on engines built by a Japanese car company and...

Author: /time Magazine | Title: Why Chrysler Doesn't Matter Anymore | 5/1/2009 | See Source »

As with many family firms, there's more than a little drama too. The Snyders had two sons: Rich, who became a born-again Christian, and Guy, who worshipped fast cars and hard drugs. Rich took over the business but died in a plane crash in 1993. Guy then led...

Author: /time Magazine | Title: Business Books | 4/30/2009 | See Source »

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