Word: carse
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The first and most powerful argument against a major car company refurbishing its own used products is that it will keep people from buying new cars. In some cases that is true. But, the fact that Ford's sales monthly are down as much as 40% undercuts the logic. As...
The idea that car sales are going to go back to the 16 million level even if GDP begins to grow rapidly is a pipe dream. Americans realize that a well-built, well-maintained car is good for 100,000 miles or more and perhaps six or seven years of...
The maintenance of cars that are no longer new but have to be repaired over time is a tremendously large and very profitable business. Building and selling new cars has lost most of its luster. And, it is not a stand alone industry any more. There is too much competition...
If Ford does go into the business of rebuilding millions of its own cars for customers, the group that will suffer is independent mechanics.
The counter to the concern that people who want a rebuilt car will not buy a new car is that dealerships are empty, as empty as graveyards at midnight. Offering to refurbish cars at a fair price will bring in a lot of customers. Most of those people will at...