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See the most important cars of all time.
Audi just unveiled an electric sports car, the e-tron, which will be commercially available by 2012. So you're not totally against electric cars then? That illustrates how I think electrically powered cars are going to develop. You're going to get two opposite poles, and both of them...
In the long term, 20 years-plus, we all want to be at a place where we have, if not zero-emission vehicles, then to be as close to a zero-carbon footprint as possible. People would like to imagine that Utopia is around the corner, and that electrically powered...
Audi is instead touting the benefits of diesel technology. How do you get around the negative perception of diesel cars in the U.S.? Clean-diesel technology represents an immediate technological leap - you immediately, very significantly, reduce fuel consumption and emissions. Biodiesel, too, could get you very close to the point...
Given the driving patterns of most American consumers, which is more likely to be suburban travel, clean diesel has advantages. Because this technology holds so much promise, it's our task to inform the public and policymakers because it's clear that public [opinion] will have to embrace all available...