Word: carse
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For luxury carmakers, the economic downturn has been particularly harsh. But Audi has withstood the downturn better than most - the automaker's sales are down 9.6% in the U.S. this year, compared with an overall slide of 26.7% for all luxury cars. Still, Johan de Nysschen, president of Audi's...
Audi isn't doing too badly in the recession, but sales are down, right? You cannot expect to escape the effects of the market. The luxury market is down by over 30%. I think if you compare our performance in that context, Audi is unquestionably the best performer in the...
Before the recession, Audi's stated goal was to surpass BMW and Mercedes as the top-selling luxury brand. Is that still doable? We said we wanted to be the most successful premium car company in the world. Many people interpret this as meaning we want to sell the most...
Many carmakers and governmental officials are focusing on electric cars and plug-in hybrids as the future of the industry. What's your take on that? Hybrid technology has been around for how many years now? Yet its percentage of total vehicle sales is around 3%. It takes a very...
One obvious example, which will be front and center when U.S. President Barack Obama makes his first visit to China on Nov. 15, is the exchange rate of Beijing's currency, the renminbi (RMB). After allowing it to rise against the dollar by about 15% earlier this decade, China has...