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Reddest Gore. Only when it comes to promotion is Hammer truly lavish (the usual budget: $50,000 per picture). One of its first gimmicks after getting into the horror business in 1956 was to station ambulances outside theaters where its features were playing, supposedly to cart off fainting fans. For The Curse of Frankenstein, it claimed 3,000 victims in the U.S. alone. Often its advertising billboards seem more carefully prepared than its scripts. "There are more nudes in our posters than in our pictures," admits Founder and Chairman Sir James Carreras, who was knighted last year for his philanthropies...

Author: /time Magazine | Title: Show Business: Rise of the House of Hammer | 12/6/1971 | See Source »

...utilized a large blue cross that became, by turns, the sea, Marie Antoinette's gown and eventually a termite queen. "In Superstar," O'Horgan points out enthusiastically, "the altar is also the table for the Last Supper and the rock upon which Christ prays. Then it becomes a cart in which the soldiers push Jesus. That pushing around the stage creates energy...

Author: /time Magazine | Title: Show Business: The Cerebral Trip Is Over | 10/25/1971 | See Source »

Horsecarts and Hypocrites. In fact, the fair offered politics as well as pommes frites. Hulking busts of Lenin sold for $4.50. There was a 15-hour marathon in the central committee tent where party leaders held political discussions with all comers. A horse-drawn street theater had a cart full of guillotine-bound "Communards" hurling defiance at costumed cavalrymen; the purpose was to commemorate the 1871 Paris Commune, which controlled the city for 71 days before its primitive brand of Communism was crushed by troops...

Author: /time Magazine | Title: FRANCE: Communist Funfest | 9/27/1971 | See Source »

...after Julie Nixon Eisenhower showed up for work as a third-grade teacher at Atlantic Beach Elementary School near Jacksonville, Fla., she and a custodian were moving a book cart. It toppled over, crushing the big toe on Julie's left foot. Posing for her first picture as a housewife in the Atlantic Beach house that she and Ensign David Eisenhower have rented while he serves aboard the guided-missile cruiser U.S.S. Albany, Julie showed off her large plaster cast to photographers. Then, after learning that her cast may have to remain on from four to six weeks, Julie...

Author: /time Magazine | Title: People, Sep. 6, 1971 | 9/6/1971 | See Source »

...fact would choke on their chaws of tobacco if they could see some of the carryings-on at the ballparks these days. Just 16 years ago, the Cleveland Indians were mocked for shuttling relief pitchers around in a Jeep. Today the Baltimore club not only has a golf cart in the shape of a huge Oriole cap but a pretty, broom-wielding girl to dust off the infielders' spikes. While Cleveland President Veeck was once considered crass for handing out free nylons to lady customers, there is now a Cash Scramble Day in Philadelphia featuring a group of fans battling...

Author: /time Magazine | Title: Sport: A Bolt of Blue Lightning | 8/23/1971 | See Source »

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