Word: cartiere
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Time was when a man feeling loaded, fond and possibly guilty at Christmas time would hie himself to Tiffany or Cartier and buy his loved one a little something to make her feel like Cleopatra-an epithalamium of emeralds, say, or a modest suburban tiara. The trend in recent years, however, seems to have been away from the unilateral bauble and toward the his and her extravaganza, particularly of the shared, sensory and sensational sort...
...After five husbands and a few flirtations, Actress Elizabeth Taylor has managed to collect a nice little box of rocks. Among her favorite gems: the 69.42-carat Cartier diamond, the 33.10-carat Krupp diamond and the Peregrina pearl that once belonged to Mary Tudor. Soon she will be slipping her size 7½finger into a new bauble, courtesy of her current fiance, John Warner. The ring, designed by Warner himself, features a red, white and blue motif made from a ruby, diamond and sapphire, and it has been likened to a miniature fireworks display. Chances are, the design...
...landscape. Movies. Poetry. Beautiful classy expensive dressy things. Arabian rugs. Prayer rugs. Cool clothes like cashmere coats, platinum, mink. Sexy things. It's hard to tell which one. I'm inspired by Hendrix. A lot of dead people. But I'm also inspired by the designer of the classic Cartier tank watch...Jimi Hendrix had large hands. They were tremendous. And he had a big dick...
...Paris philosophy, however, has changed under Hocq and his attractive, cigar-smoking daughter Nathalie, 24, who serves as general manager of European operations for high-class jewelry. To reach customers who cannot afford traditional Cartier pieces that retail for $500,000 and up, they have established a lower-priced range of jewelry and set up 33 boutiques-called les musts (Franglais, as in "Dear, you must buy that for me") de Cartier-in cities round the world. Last year the Paris operation doubled its sales, to $50 million...
Privately, Hocq makes no secret of the fact that he aims to improve the New York firm's financial performance-it had sales of only $15 million in 1975-by using the prestigious name of Cartier to merchandise all manner of un-haute products: luggage, stationery, lighters. This he expects to do by opening les musts de Cartier throughout the U.S. in department stores and as independent shops. One gathers that the American secretary is supposed to feel quite at home in them...