Word: cartone
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...maintain its fixed price policy must either absorb the tax or reduce its famed dealer profit margin. So far the dealer has either absorbed it or charged 16?. Philip Morris may therefore be forced to use a stunt it tried before-giving dealers one pack free with every carton they buy, thus compensating the reduced profit margin...
...however, redeems the play, and demonstrates that the author can create, at least within narrow limits. This is a jovial Irish lawyer named O'Neill, who admits that he has plenty of brains but no character, and is therefore no good. He is altogether of the Sidney Carton pattern, except that at the last minute he is cheated of his opportunity to die heroically. He it is who in the dark hours establishes chains of brotherly love. His usual style is to hold forth in eloquence and mock piety, to the amusement of himself and his listeners...
...restore retailers' lost profit margin Philip Morris last year tried an experiment in four States-Connecticut, Pennsylvania, Ohio, Georgia-each of which has its own cigaret tax. With every carton of 200 Philip Morrises the retailer was given an extra package of 20 free. The same result might have been accomplished by reducing the wholesale price from $6.85 to $6.23 a 1,000. but the psychological effect was different. Retailers loved the free package -15^ clear profit when sold-and they pushed Philip Morris sales...
Last week Philip Morris announced that in all 48 States retailers would now get an extra package with every carton. Reason: Philip Morris sales had tripled or quadrupled in States where the free package had been supplied retailers. Cost of the 20 extra cigarets required to fill standard orders was charged to advertising- the valuable word-of-mouth advertising which retailers do across the counter. Neat point about the Philip Morris plan was that if any retailer starts to spoil it by selling for less than 15? a package, Philip Morris can presumably stop him by simply withdrawing its gift...
...weekly Your Hit Parade is played by routine bandsmen, it offers this season a unique merchandising trick characteristic of American Tobacco's rampant, sensation-loving President George Washington Hill. The program purports to present the week's 15 most popular songs. Mr. Hill promises to give a carton of his cigarets to every listener who correctly predicts, in order of popularity, the first three songs. By last month, the "Lucky Strike Sweepstakes" had used 150 tons of application blanks. Biggest week drew 6.500,000 replies. Biggest weekly give-away was 43,000,000 cigarets which set American Tobacco...