Word: cartone
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...advertising program, artists and copywriters were called in to help. Songs, marches, musical comedies, sermons, were composed about Sunny Jim. But the product was not taken up as enthusiastically as was its advertising campaign. In 1909 Sunny Jim was relegated to a corner of slow-selling Force's carton...
...knives sometimes tremble in his hands. He smokes too many cigarettes. This again is not heroic. People are sick and people are poor and other people take care of them. This, too, is stinking and sweaty. And yet in the town shopmen call him "Doc" and slip an extra carton of cigarettes in his box of provisions. In mud time when the Ford slips into a pot hole, a team is hitched on to the front "ax" and the farmer forgets to ask for his three dollars. It really is not very understandable...
Last month Pepsodent announced that the program might be discontinued unless enough listeners wrote letters asking for its retention. (As an inducement, a beetle-ware tumbler was offered to every writer who sent in part of a Pepsodent carton.) Candidly Pepsodent admitted it wanted strong evidence that the expense of two nation-wide programs every night was justified. Last week Pepsodent announced that the returns warranted keeping "The" Goldbergs...
...have read Dickens' Tale of Two Cities, few have been more impressed than was Charles Robert Walsh, a shy, 13-year-old student at Saint Joseph's High School in Philadelphia. Charles Walsh thrilled so deeply to the tales of Revolutionary bloodshed, to the heroism of Sidney Carton, that he undertook to dramatize the story, labored on it for weeks...
...scholarly and a Dickens enthusiast but he does not take himself so seriously as he did at 13. The Tale of Two Cities, he decided not long ago, might make a good operetta if the plot were juggled around a bit. Charles Darnay might become a conventional villain, Sidney Carton could escape and go back to Lucy, sedate Miss Pross could become a comedienne called Prossie. . . . He proceeded haltingly to pick out tunes on the piano...