Word: cartoon
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...theatre is bad for kids. Sly's Rambo is a bull in the china shop of a young child's mind. Naturally, toy stores are packed with Rambo toys. In the spring, Coleco will release its Rambo product line, coinciding nicely with the premiere of the Rambo Saturday morning cartoon series. The big screen, it seems, is only the beginning...
...story of a Sarajevo family's struggle during the consolidation of the Yugoslavian state under Tito. The story is told in part through the eyes of Malik, the son of an aspiring Communist Party officer. Malik's Father's "business trip" (as a forced laborer) begins when a political cartoon appears in the party newspaper. The cartoon shows Karl Marx writing at a desk, with a picture of Tito on the wall behind him. Father--known as Mesa in the film--mentions in passing to his mistress that the cartoon is somewhat extreme, a crime for which she later reports...
...fact, Disney was particularly fond of France. In 1918, when he was 17, Disney lived in Paris while working as a Red Cross ambulance driver. His cartoon creations were a hit in France from the beginning. Generations of French children have grown up with Mickey, Grincheux (Grumpy), Simplet (Dopey) and the other Disney characters, and French tourists by the thousands visit the American Disney parks in California and Florida every year. While anti- Americanism has swelled up in other areas of French life, no one ever seemed to have anything against Mickey Mouse...
...typical Kidpix program might include a Bugs Bunny cartoon, a Three Stooges short and a film like Ninja the Wonderboy. Adelman, who hopes to franchise Kidpix into a 400-theater chain, has encountered only one problem: parents get so wrapped up in shopping that they forget about Junior. Adelman is considering putting a two-hour time limit on the video baby sitter...
...titans have helped stimulate that growth by becoming more marketing-minded. They now invent fanciful personalities for their toys, design cartoon shows to promote them and produce endless follow-up products to keep children coming back for more. The companies aim to make their toys into celebrities so that children will accept no substitutes. The strategy is working. Youngsters now pick out their playthings with the fussiness of a young professional shopping for his or her first Saab. "They are smart kids growing up very fast," says Polly Hallett, marketing director for Fisher- Price toys...