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...than satisfied with the way things have gone. Despite the name change, the company's revenues last year rose almost 9% over 1971. One sure sign that Exxon has arrived as a brand name is that it has become the butt of cartoonists' jokes. For example, a cartoon in Mad magazine shows a picture of the White House with a sign overhead emblazoned Nixxon. The caption: "But it's still the same...

Author: /time Magazine | Title: MARKETING: Exxon Victorious | 3/5/1973 | See Source »

...these emotions. The case can be made much more purely with women because they are so human, and here are divorced from any encounter with external social conflicts. Bergman, in fact, makes a far more subtle dig at the bourgeois than Kael gives him credit for: the men are cartoon figures, unable to bring their families any ordering values from their work. Beyond that, even after the social revolution, we will all have to face the problems these sisters encounter...

Author: By Michael Sragow, | Title: Tissue of Lies | 2/20/1973 | See Source »

...subjective camera" to pick out important details-all these make up a language which comic strips were using before the development of motion pictures. That film continues to borrow and share these elements is indicated by directors liked Alfred Hitchcock, who sketches out every shot of his films in cartoon style before shooting begins, or Alain Resnais, who has admitted the influence of the comic strip Mandrake the Magician in the making of such innovative films as Last Year at Maricubad. Sequences use the same language a fantastic ambiguity that transcends what seems "just reality...

Author: By Phil Pattion, | Title: Images In Sequence | 1/31/1973 | See Source »

...illustrations. He installed a new type face and a uniform layout for feature stories. In two new special-interest sections on Parisian entertainment and city life, Glaser borrowed some graphic tricks from his own work at New York: colored pages or borders, boxed stories and charts, regular use of cartoon illustrations, an eye-catching mixture of white space and type. After this 26-hour ordeal, Prouvost immediately approved the design and Glaser's exhausted co-workers toasted him with champagne. "It was," says Glaser, "a real ego trip...

Author: /time Magazine | Title: The Press: Striking a New Match | 1/22/1973 | See Source »

...parents in 1904. He suffered from anemia and began a daily regimen of isometric exercises that turned him into a vaudeville strongman. With a 13-week bodybuilding course to sell. Atlas in 1928 was joined by Adman Charles Roman, who dubbed the system "Dynamic Tension" and created the cartoon of a hollow-chested, preAtlas adolescent having sand kicked in his face by a bully. Like his advertising, Atlas' course remained essentially unchanged for half a century and was bought by more than 6,000,000 aspiring he-men around the world...

Author: /time Magazine | Title: Milestones, Jan. 8, 1973 | 1/8/1973 | See Source »

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