Word: cartooning
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Sachin Garud, a 28-year-old computer animator, spends a good part of his day staring at a screen while trying to get a cartoon bull named Ferny to talk. Although the operation is entirely digital, the work is nonetheless laborious. Garud, who is employed by a Bombay studio called Crest Communication, has to manipulate Ferny's lip movements to match the words the character speaks in Jakers! The Adventures of Piggley Winks, an Emmy Award-nominated cartoon serial on America's PBS network. While Garud handles Ferny's lip-synching, a colleague is in charge of the movements...
...complaining. India's animators have never had it so good. In what could be the country's next outsourcing boom, a growing number of American companies are looking to India as a place where they can get high-quality computer-generated animation done on the cheap. Orders for cartoon serials, computer games, direct-to-home DVDs and demonstration videos are pouring into India; at least nine cartoon serials aimed at the American and European markets are in production. "The amount of work coming into India is phenomenal," says Rajiv Sangari, director of the animation unit at Padmalaya Telefilms, which recently...
...team of American master animators comes up with the look of each character, and scriptwriters determine the plots and dialogue?the task of creating each episode is outsourced to Indian animators, allowing the American company to lower its costs by up to 50%. A typical half-hour 3-D cartoon episode can cost $70,000 to $100,000 to produce in India compared with...
...Marvel's Spider-Man, they have just as much ability to be quiet and contemplative. It is this aspect that the singularly named Seth, nee Gregory Gallant, 41, has come to make his metier. "I think what most interested us when we were in our twenties and talking about cartooning a lot was not so much the content of the stories but breaking away from the traditional approach to how cartoon stories are told," Seth told TIME.comix. "Certainly for the history of comics, it's been a medium of expediency. In the old days a cartoonist would have to tell...
...CARTOON: Bruce Handy on why Hollywood liberals...