Word: cartoons
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Dates: during 1950-1959
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Civilianizing. "What a way to treat the navy!" cried London's jingoist tabloid Daily Sketch. A Daily Mail cartoon showed Admiral Nelson atop his Trafalgar Square roost dressed in top hat, striped trousers and cutaway coat. But Tory anger in Commons was stayed by the realization that Britain could either cooperate or go on cutting off the flow of its lifeblood oil at Suez. Lord Hailsham, quieter in London than he was in Port Said, said: "We will civilianize the whole fleet if necessary...
Some of TV's best shows are the bright little animated-cartoon commercials that charm the viewer into yielding to Madison Avenue's "soft sell." The best of them, such as the Harry and Bert beer ads, come from Hollywood's UPA Pictures, Inc., whose booming output has not only rescued it from the theater slump but spawned branch studios in Manhattan and London. Last week, acting on the obvious conclusion, CBS began showing UPA's cartoon artistry strictly for its own entertaining sake. Aglow with ingenuity as radiant as its Technicolor, the Boing-Boing Show...
...half-hour show takes its name and its animated M.C. from the 1950 Oscar-winning cartoon, Gerald McBoing-Boing, a moppet who cannot speak words but emits "boi-i-i-n-n-g-g-s" and other sound effects. Still mute except for an occasional train whistle, drum roll or dynamite blast, M.C. Gerald devotes six minutes of each program to showing a UPA (United Productions of America) film already seen in theaters, the rest to new material. This week little Gerald ran off UPA's version of Ludwig Bemelmans' picture tale, Madeline, putting his twelve little Parisian...
...technique of cartooning takes especially well to TV. The artists tackle any and all subjects with simple, stylized line drawings, airy design, and a sense of caricature that shows up in backgrounds and movements as well as in the characters. The very simplicity of the technique puts a high premium on the cartoonist's imagination, but makes the cartoon better suited to the small TV screen...
...Boing-Boing Show (Sun. 5:30 p.m., CBS). New cartoon series...