Word: cartoons
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Dates: during 2000-2009
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...Judge cartoon led to a livelihood. In it, a dragon crawls ferociously into the bed of a "mediaeval tenant" who complains, "And just after I'd sprayed the whole castle with Flit!" Flit was a bug spray, and its manufacturer, Standard Oil of New Jersey, soon hired Geisel to create an ad campaign. "Quick Henry the Flit!" became one of the best-known catch phrases from between the wars. (It lingered decades later in a cartoon, appearing in one of Harvey Kurtzman's magazines - Trump or, more likely, Help! As I recall it, a man summons his butler with...
...cartoons or his children's books, Geisel had the great salesman's gift for distilling an idea, making it glamorous and amusing - selling without shouting. Recognizing this, Standard Oil put him on other products, such as the auto additive Esso-lube. A Seussian creature would lurk on a car hood: Beware the "Moto-raspus"! Battle the "Karbo-nockus"! (Standard's oil to the rescue.) In a nod to dad, he also worked for Schaefer Beer; one cartoon had a stuffed moose head that comes to enthusiastic life when a waiter walks by with a bottle of Schaefer Bock Beer...
...home. His big early success was with "Horton Hatches the Egg," the 1940 parable of an elephant who sits on a bird's egg for 51 weeks until, when the chick hatches, it has four legs and a trunk - an elephant bird. ("Horton" was made into a terrific 10min. cartoon directed by Warners' Bob Clampett. Both books are still in print, still enthralling young readers with their respective abettings or anarchy and fidelity...
...this task. At the end of the war this son of German-Americans wrote a training film called "Your Job in Germany," which said that the German people would have to prove they were no longer Hitler's willing patsies. But most of his wartime Geisel spent on a cartoon series called Private SNAFU (from the military acronym Situation Normal All Fouled Up, or word to that effect...
...many SNAFU cartoons, vigilance - a kind of protective paranoia - is the motto. "Spies" (directed by Jones for an August 1943 release) darkly suggests that German and Japanese agents lurk everywhere: in a baby carriage, a mailbox, a street lamp, a drain, a horse's head, inside a telephone. The antlers of two moose-head trophies, of the kind Geisel used for his Schaefer Beer ad, merge to form a swastika. A luscious babe SNAFU meets at a bar is seen noting his indiscretions on a tiny typewriter under the table; another babe's breasts are tape-recorder reels emblazoned with...