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...Rome, the heirs of the late great Enrico Caruso were deeply offended by one of the more successful types of U.S. advertising-the tie-in ad. The offending tie-in involved MGM's The Great Caruso, starring Mario Lanza (TIME, Aug. 6), and the Coca-Cola Co., sponsors of Tenor Lanza's U.S. radio show. Caruso's son Enrico Jr., 48,* and 28-year-old Grandsons Enrico and Roberto, were "disgusted" with Coke billboard and poster ads ballyhooing the picture. Not that they had anything in particular against Cokes, explained the younger Enrico, but "we Europeans look...

Author: /time Magazine | Title: Cinema: Carusos v. Caruso | 5/5/1952 | See Source »

...this week announced the winners of its 13th annual Auditions of the Air (ABC). One is Arthur Vincent Budny, 29, a baritone from Detroit. The other, a 22-year-old tenor from New Orleans, bills himself simply as Charles Anthony, and with understandable reticence. His full name: Charles Anthony Caruso (no kin). The Met took an option on their voices for one year...

Author: /time Magazine | Title: Music: Reticent Caruso | 4/7/1952 | See Source »

After he sang an Italian song, Ideale, on a We the People program several weeks ago (honoring his old rival Caruso), a friend phoned to say, "That was a good record they put on for you last night." Martinelli took pleasure in setting him straight. "I can sing as well as I ever could," he insists-although "I would not say I could get through Otello or Aïda now." Those who heard him sing Ideale were surprised at the ease and quality of the old tenor robusto's voice. The catch, and the reason for his retirement...

Author: /time Magazine | Title: Music: Old Tenors Never Die | 3/17/1952 | See Source »

...Tenors (Victor, 2 sides LP). A chance, though not an absolutely fair one, to compare tenors of the past and present. The two sides offer Enrico Caruso, John McCormack, Beniamino Gigli, James Melton, Jussi Bjoerling, Jan Peerce, Set Svanholm, Ferrucio Tagliavini, Giuseppe Di Stefano and Mario Lanza singing favorite arias. Lanza has as good a natural voice as any of them, but it begs for training...

Author: /time Magazine | Title: Music: New Records, Mar. 17, 1952 | 3/17/1952 | See Source »

...Then what shall we say about Caruso...

Author: /time Magazine | Title: Books: Young Man with a Horn | 3/17/1952 | See Source »

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