Word: carvell
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Investcorp posted profits of $52 million last year from holdings that include a 50% stake in Gucci, the leather-goods empire, as well as control of Color Tile, the largest U.S. floor-coverings retailer, and Carvel, the ice- cream chain. After taking over Tiffany in a friendly buyout in 1984, Investcorp took the jewelry chain public again within three years and made a profit of $100 million...
...know this must come as a shock. Tee-hee-hee. Right now, unfriendly eyes are watching you. Meanwhile, Carvel ice cream is made fresh daily. Sure the prices are higher, but you know that, folks...
Andy Hardy had it easy. The town of Carvel, where MGM set its 15 popular Hardy-family films between 1937 and 1947, knew no crime or addiction. The lawns in front of those two-story white houses were as smooth as an Emerald City carpet, and Dad's morning newspaper always landed smartly on the front porch. When girls gossiped about "the pill," they were referring to an % unpopular guy at the far end of the study hall. If Go-Getting Teenager Andy Hardy (Mickey Rooney) got "in trouble" with a debutante or chorus girl, it wouldn't be that...
Anyone who doubts that superpremium buyers are getting more than ice cream should consider the Häagen-Dazs success. Salty old Tom Carvel, head of the 47-year-old, 800-store Carvel chain, is derisive: "All they did was reduce the air pump and quadruple the price, and the fools buy it." He says the nation's only real superpremium is his own, which is made fresh daily in his stores. Almost everyone else is impressed, and with reason. Reuben Mattus, who is 68 and white-whiskered now, helped his widowed mother Leah sell her lemon ices...
...book-publishing industry, which relies on newspaper reviews to boost sales, has taken to such alternative vehicles as television and radio spots; Simon & Schuster President Richard Snyder can now be heard on radio peddling his wares in much the same way that gravel-voiced Tom Carvel sells the products of his ice cream shops. But authors of forthcoming books are woebegone. Linley Stafford, a publicist whose first book, One Man's Family, will be published by Random House on Oct. 13, has postponed the press party ("How can you have one without a press?" his agent asked). Says Stafford...