Word: carven
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...recent months, scented advertisements for such products as Fleischmann's Gin, Gillette's Foamy Surf-Spray Shaving Cream, and Carven Parfums' Ma Griffe have been published in half a dozen magazines. The first newspaper ads using the process will appear this month. Because of extra production costs, a micro-fragrance ad often doubles the ordinary price for advertising. Still, Reach McClinton's Robert Jaffe, an account executive for Ma Griffe perfume, which ran a micro-fragrance ad in four women's magazines, maintains that the impact makes the high cost worthwhile. "You are putting before...
Small Issue. Parents who care to shop around do not have to stop with Cardin. Ted Lapidus' "Mini-Ted" fashions can make almost any boy look soigné, and Carven's "Ma Fille" collection puts mothers and daughters into matching, high-style camaraderie. Jacques Esterel's "négligé snob" would get father and son in the act, too, with everyone wearing identical family jerseys. And then there is Marc Bohan's "Baby Dior" line. It's not every two-year-old who can wear (or whose parents can afford) a white lace dress...
...into an estimated $275,000-a-year ski clothes business, even brought out tow capes to keep skiers warm on the cold ride up the slope. (Tow attendants will send the capes down on empty chairs.) He also went after customers with flashy tailormades up to $225. Parisian Dressmaker Carven designed "kiss-not" hoods that left an opening only for the nose and eyes...
Throughout her London success, few critics considered Tallulah very seriously as an actress. But her looks were really something. Cecil Beaton called her "... A wicked archangel with . . . carven features . . . Her eyelashes, like a spreading peacock's tail, weigh down the lids over her enormous snake-like eyes . . . She is cadaverously thin ... the most easily recognizable face I know and ... the most luscious . . . cheeks like huge acid pink peonies . . . eyelashes built out with hot liquid paint to look like burnt matches . . . Her sullen, discontented, rather evil rosebud of a mouth is painted the brightest scarlet . . . shiny as ... strawberry...
Rich materials and such new shades as "cigar brown," "seaweed rose," "shrimp pink" and "soft sulphur yellow" helped to create a tizzy of fashionmakers' incoherence. Wrote the N.E.A.'s Rosette Hargrove of one collection (by Carven): "Egyptian inspiration stressing spindled, high-bosomed princess line enhanced by encrusted boleros with contrasting yokes of mummy wrappings and circular embroideries...