Word: carven
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Dates: during 1970-1979
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...recent months, scented advertisements for such products as Fleischmann's Gin, Gillette's Foamy Surf-Spray Shaving Cream, and Carven Parfums' Ma Griffe have been published in half a dozen magazines. The first newspaper ads using the process will appear this month. Because of extra production costs, a micro-fragrance ad often doubles the ordinary price for advertising. Still, Reach McClinton's Robert Jaffe, an account executive for Ma Griffe perfume, which ran a micro-fragrance ad in four women's magazines, maintains that the impact makes the high cost worthwhile. "You are putting before...