Word: cascagni
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Distress Call. Snia Viscosa has been a one-man outfit almost since the day Marinotti appeared in Milan 28 years ago. Born on the Venetian plains, he had already won a reputation as a hustling textile salesman, first working for Italy's Cascagni Seta mills, where, at 23, he was manager of all the company's mills in Czarist Russia, later as boss of his own worldwide trade corporation. In 1929 Marinotti got a distress call from Societá Nazionale Industria Applicazione Viscosa, onetime shipping company turned textile manufacturer. Snia Viscosa, overcapitalized and overinflated at the 1929 crash...
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