Word: cases
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Dates: during 1940-1949
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Examples: "More than 55 million pieces of campaign literature were . . . distributed, carrying medicine's answer to the federal plan . . . Over 65,000 posters of The Doctor* went up in medical offices and elsewhere to dramatize the case against political medicine...
...alltime high, sales-sharp Nathan Cummings, chairman of the giant Consolidated Grocers Corp., thought there was something wrong. He felt that neither he nor the grocers were selling enough food. To find out how to boost sales, the boss of the largest U.S. food wholesaling organization packed a sample case eight weeks ago and took off on a tour of hundreds of stores in ten states. He frequently donned a cotton coat and worked for stores behind the counters, "cut the cans" (gave out free samples), watched shoppers' buying habits and gossiped with scores of customers...
...dingy little store, slipping into bankruptcy in a Chicago suburb, quadrupled its gross to $8,000 a week when it installed new lights and smart fixtures. Window displays should be cut down or eliminated; the windows should be clear so that the whole store is one big display case...
...thought that salesmen should work harder to expand a grocer's business, and cited an example to show that it could be done. In a Jack Sprat store in Ames, Iowa, he gave a customer a taste of a can of peas, succeeded in selling her an entire case instead of only one can. He persuaded a grocer on Manhattan's Third Avenue to keep a list of daily "specials" next to the telephone so that clerks taking orders by phone could suggest extra items. Concluded Cummings: salesmen need constructive sales suggestions from the front office, instead...
...Moment. In Omaha, Judge Arthur C. Thomsen, pondering a traffic damage suit, told the jury, "A careful driver ought reasonably to anticipate some vehicles making viatic use of the road," then added, "I have been waiting two years to get a case where I could use the word 'viatic...