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...researchers ran similar tests involving a four-minute clip of an animated sword fight between two pirate characters and a three-minute nature video about ducks. In both cases, when commercials were inserted into the middle of the clip, respondents reported higher satisfaction levels than did those who saw it without advertisements. Also, those who saw commercials were willing to pay more money for a DVD compilation of 15 shorts by the director of the pirate video and to donate more funds to wild-duck preservation. The results held true whether the commercials were humorous (in the case...

Author: /time Magazine | Title: Do TV Commercials Make You Happier? | 2/26/2009 | See Source »

...years old. Those over the sample's median age of 35, which matches the median age for the U.S. population at large, preferred programs without commercials. Subjects under 35 liked the breaks. Since younger viewers get bored more easily, they might desire more novelty - in this case, an ad in the middle of a program - than older viewers...

Author: /time Magazine | Title: Do TV Commercials Make You Happier? | 2/26/2009 | See Source »

...tolerant" and allergy-free. If that happens, she will be among the first generation to conquer a food allergy. And perhaps it will be this scientific success that will provide the ultimate antidote to the hype and hyperbole. "We want people to understand what they have to do in case of an allergic reaction, but we don't want them to be so scared that they totally shelter allergic children, because that is not realistic," says Sampson. "It's a hard line to walk...

Author: /time Magazine | Title: Why We're Going Nuts Over Nut Allergies | 2/26/2009 | See Source »

Avid followers of the case were incredulous that the body lay less than 100 yards from the park's trail. But the inability to find Levy's body for more than a year - during which time hopes of unearthing physical evidence from the scene slowly seeped away - was only one in a battery of mistakes committed during a bungled investigation. Investigators failed to realize security cameras installed at Levy's apartment building might have offered valuable clues until after the tapes had been erased. While examining Levy's laptop for clues, an unseasoned sergeant mangled her Internet search history, forcing...

Author: /time Magazine | Title: The Chandra Levy Case | 2/25/2009 | See Source »

...have to have faith in your detectives, and we did," as another senior police official told the Post, explaining how Guandique had been overlooked. (The paper's exhaustive investigation of the case is available online). But the exclusion of a key suspect exacted a steep price on many people. By exposing his adultery and painting him, however briefly, as a suspected murderer, the case torpedoed Condit's career and left his reputation in tatters. He was ousted in a 2002 primary challenge, and left the House when his term expired in 2003. Aside from a tumultuous stint running two Baskin...

Author: /time Magazine | Title: The Chandra Levy Case | 2/25/2009 | See Source »

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