Word: casesa
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...Analytical, realistic and in a hurry." -John Casesa, managing partner of the Casesa Shapiro Group consulting firm. (New York Times, March...
...worried that Nissan is losing its styling edge, ceding ground to Honda and Toyota (whose Camry was named Motor Trend's 2007 Car of the Year). "Once you get into the trap of saying 'If it ain't broke, don't fix it,' that's very dangerous," says John Casesa, an auto-industry consultant. "Nissan has to innovate to grow...
...private or even preparing for a possible merger or alliance with another auto giant or even selling off parts of the company like Jaguar and Volvo."It suggests that some large changes are happening at the Ford Motor Co. that go way beyond the 'Way Forward' plan,"says John Casesa, a consultant with the CasesaShapiro LLC in New York City, who doesn't rule out the possibility of a merger, an alliance with another automaker or even the injection of private capital...
...midst of an ambitious strategy to reinvent itself as the automobile industry's most socially and consumer-conscious force. Ford has staked its future on honesty. "The reason that they are spending so much money on this is that their credibility is at stake," says Merrill Lynch analyst John Casesa. "They are hoping that this obsessiveness now will in the end benefit the company...
...midst of an ambitious strategy to reinvent itself as the automobile industry's most socially and consumer-conscious force. Ford has staked its future on honesty. "The reason that they are spending so much money on this is that their credibility is at stake," says Merrill Lynch analyst John Casesa. "They are hoping that this obsessiveness now will in the end benefit the company...