Word: cash
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Dates: during 1950-1959
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...already paring its ad rates accordingly. Last week readers without R.F.D. addresses were considering a special query from the magazine: "Do you own, operate, live on, work on a farm, or do business with a farmer?" If the answer was no, the subscriber got the choice of a cash rebate or a subscription to one of 17 other magazines (from True Confessions to Catholic Digest). The scheme: by lowering its space rates and assuring advertisers of a full crop of farm readers, the Farm Journal hopes to attract enough new ads to more than make up for the cutbacks...
...fringe of Budapest, smoke pours steadily from factory chimneys, and in the city, movie houses disgorge streams of blinking customers (Marty and Trapeze are sellouts). In bars (where only foreigners and party bureaucrats have cash enough to drink regularly) U.S.-make jukeboxes squawk the raucous normalcy of rock 'n' roll. But the iron fist looms through the shoddy substitute for velvet: at a Budapest restaurant, a grey-haired old waiter is seized by security police, vanishes. His crimes: he has a young relative who is studying to be a priest, and he has been observed chatting with foreigners...
...Hervey s, the trip to the mainland was a 63-hour nightmare. The convicts, brutalized by life on Isabela, tore through the yacht with savage greed. They gorged themselves, fouled the cabins, stole everything they could find from cash to toothbrushes. Only after one of the wild-eyed escapees broke into the Herveys' cabin was a semblance of order restored. A young convict called a ship's meeting, delivered a ringing oration pledging that he and his comrades would mend their ways if their escape succeeded. He got his fellow convicts to sing Ecuador's national anthem...
...spur business, the Federal Reserve Board last week brought out the most potent anti-slump tonic in its bag of economic medicines. It cut by ½% the minimum cash reserves that must be kept by the Fed's 6,400 member banks to back demand deposits; minimum reserves were dropped to 19½% of deposits in New York and Chicago. 17½% in most other big cities and 11½% in "country" bank areas. This freed $500 million from reserves, and since each such dollar can generate up to $6 in loans, it could add close to $3 billion...
...workers have lost fingers on buffing, grinding or cutting wheels. But the price seemed well worth the return; many made as much as $70 a month, double the average Japanese wage. Tsubame was soon getting 43% of its revenue from the industry. Last year it finally had enough cash to begin building its first paved road, made plans for other civic improvements...