Word: cash
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Dates: during 1960-1969
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...been a steady climb to this peak for John R. Cash, 37. A solid coun-try-and-western success since 1955, he has occasionally crossed the boundaries and sold to the wider pop audience (Ring of Fire, I'll Walk the Line). He was rediscovered by the public at large last year when his At Folsom Prison climbed to the top of the charts and sold over 1,000,000 albums. In 1968, he made $2,000,000, and this year things look even better...
Bitter Beginnings. Times were not always so good for Johnny, fourth of the seven children born to Ray and Carrie Cash. From a three-room shack in Kingsland, Ark., the hard-pressed Cash family moved to Dyess, Ark., in 1935, when a New Deal colony opened up there. Like the other landless farmers who gathered in search of their American dream, they ended up with 20 acres, a house, barn, chicken coop, a mule, a cow and a plow. The work was hard, the income meager. But, insists Johnny, "I was never hungry a day in my life. Aw, sometimes...
After a four-year stint in the Air Force (where he learned to play the guitar to combat boredom), he headed for Memphis, where he met two auto mechanics who were also pretty good musicians. With Luther Perkins and Marshall Grant, he formed a trio-"Johnny Cash and the Tennessee Two"-and began the round of playing free-for-alls at church socials, schools, county fairs and charity bazaars. "Finally somebody got the bright idea of auditioning," Cash recalls. The trio trooped off to Sun Records in Nashville and sang a little ditty of Johnny's called...
Jaded by pastel planes and miniskirted stewardesses, bored with imitation-fur lap throws and delicatessen sandwiches, airline passengers are being enticed with a new frill. Since April, Trans World Airlines has been trying to attract business with an idea as cold as cash and as warm as a smile. It is offering employees a chance to exchange courtesy...
...which can best please the public. The judges are the customers; they mark ballots to cite those who give them the snappiest service. Employees in winning groups receive $100 each and a chance to draw for bigger prizes ranging up to a sports car or $2,700 in cash...