Word: cash
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Dates: during 1960-1969
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FEDERAL AID Going it Alone Most college leaders, public and private, plead for more federal funds as the only way out of a cash crisis that grows increasingly serious each year...
...Teen-agers are not only getting department store and local bank credit cards [Feb. 2], but many fathers are giving sons and daughters travel and entertainment cards too. They find this not only gives children the equivalent of emergency cash for airline tickets and service-station expenses, but also gives them facilities to eat, lodge and shop. There are few cases of overspending-and the rare ones that do occur are easily controlled when the parent gets his monthly bill...
...Affluent Society. Along with David Riesman's The Lonely Crowd, the book was one of the two most influential social critiques of the '50s, has been on reading lists at more than 100 American colleges, and in a dozen foreign languages?including Gujarati, Hindi and Tamil?continues to jangle 'cash registers around the world...
...advertising business has never been known for its serenity. Faces in the front offices change with nervous rapidity. But now not even a white tornado could add much pace to the turnovers within the industry. Eager to cash in on the so-called "new creativity," new agencies have been springing up with all the speed and spiel-and sometimes the life-span-of TV spot commercials. In the wake of the new demand for ever more artful, imaginative copy, "creative" men are climbing into the top salary brackets. "The lunatics have taken over the asylum," says Jack Roberts...
Continental bondmen fear that Washington will soon clamp down on convertible issues. Many European investors, they report, are simply selling their American stocks to raise cash to buy such bonds. Such sales siphon dollars abroad, and the U.S. can ill afford the extra drain on its balance of payments...