Word: cash
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Dates: during 1960-1969
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...golf gloves and Ben Hogan golf shoes; he memorized Gary Player's Positive Golf, watched Dow Finsterwald's Golf Tips on TV, and visited a Sam Snead Driving Range three times a week. He used balls with rubber centers, steel centers and liquid centers, switched from a cash-in putter to a bull's-eye putter to a mallet-head putter. And he still couldn't break 100. "I don't understand it," he complained. "I played worse last year than the year before, and worse the year before than the year before that." Asked...
While the rich are always notoriously short of ready cash, the Guests of late have set some kind of record. To keep up with an avalanche of bills (the stables alone can cost $200,000 a year), in 1959 he sold his mother's Palm Beach house, Villa Artemis, for $350,000, moved in over the garage across the street. Next, in 1963, he sold their Manhattan apartment, took to commuting from his I l l-acre Long Island estate. Meanwhile, his plunges into Latin American airlines had come a cropper. He lost one airline when the Mexican government...
...audience than its overall total. The ratings strength of CBS is in its older shows. But those programs attract proportionately more elderly, lower-income audiences from rural and semirural areas-audiences that, obviously, are the least tempting to most advertisers. T hese viewers not only have less cash to spend but are also less likely to try new products. And at a time when corporations are tightening their advertising budgets, many sponsors are seeking the same kind of "selective" audiences that they look for in magazines...
...disingenuous comment suggests that the writers and fans may be right. Today's players, he says, are "so well trained they know how to hurt you scientifically." Packer Linebacker Lee Roy Caffey, himself an ankle patient, explains that money adds to their skill. When you put enough cash on the line, says Caffey, "it tends to bring out the best in people." It also brings out the elbows, knees and helmets that can be almost lethal when propelled by the beef of today's pros...
Positive Control. A wealthy oil-industry lawyer and longtime aviation buff, Rachal figures that his aircraft business needs extra cash more than he does. The company was founded back in 1948 by Al Mooney, who raised a small amount of capital to build the "Mooney Mite," a durable, single-engine one-seater. Trouble was, Mooney proved to be a better aeronautical engineer than businessman. Learning that the aircraft maker was hopelessly in debt, Rachal decided to take "a calculated risk." In 1954, on the night before Mooney planned to file for involuntary bankruptcy, Rachal and a brother-in-law, Norman...