Word: cash
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
According to a new study to be published in the Journal of Consumer Research, shoppers are less likely to spend their dough if they are carrying cash in large denominations. This so-called denomination effect can be a powerful predictor of consumer spending habits. Through a series of experiments, the study shows that if people have an equivalent amount of money, say $100, the folks with a Ben Franklin in their pockets might not part with it, while those carrying Andrew Jacksons and George Washingtons more easily give up the cash. (See the worst business deals...
...says Joydeep Srivastava, a marketing professor at the University of Maryland's Robert H. Smith School of Business and a co-author of the study. "There's a psychological cost associated with spending a $100 bill that's not there with spending smaller bills." We tend to isolate the cash in our minds. Each $20 is a separate, less valuable entity than that single $100 bill. So it's easier to part with five of those twenties than with a single precious hundred in our pockets...
...yuan bill, two 20-yuan notes and a 10-yuan bill. More than 90% of the women who received the smaller bills spent the money. Meanwhile, just 80% of the women given a single note spent the money. But among those in both groups who used their cash, the small-bill half spent an average of 56.76 yuan, while the large-bill half spent 67.67 yuan...
...investors are moving back into stocks, not because they're confident of a recovery, but because they're loathe to miss an important market move. "The pension funds are way below their actuarial assumptions, and they're afraid they'll be left behind if they sit with too much cash," he says. In other words, performance fears could replace recession fears...
...plan for Memphis, Cash wants even more time. Perhaps the most provocative aspect of his proposal is to focus on students in grades 3 through 5. Homelessness is growing sharply among kids at that critical age, when much of their educational foundation is set, Cash says. His aim: to thwart illiteracy and clear other learning roadblocks early, so the problem "won't migrate into middle and high school." Students will remain on campus year-round. "I don't see that there's anything better in the summertime in their neighborhoods," he notes. The school would cost...