Word: cash4gold
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Dates: during 2000-2009
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Gold, that barbarous relic, is having a thoroughly modern moment in the spotlight. Its price in dollars ($1,170 per ounce when last I checked) is setting a new record every few days. Cash4Gold and its competitors have been flooding the airwaves with ads exhorting you to fork over your gold jewelry for dollars. And for the first time since 1971, when U.S. President Richard Nixon unilaterally yanked the world off the gold standard, gold is also attracting interest from a crowd that usually doesn't pay it much heed: the world's central bankers...
...include getting a job in journalism while wearing a gold chain. But lately I've been looking at that chain differently. With gold climbing from $275 an ounce in 2000 to an all-time high of more than $1,000 earlier this year, late-night commercials for companies like Cash4Gold--the 271st fastest-growing company in the country according to Inc. magazine and the most embarrassingly named company according to this one--are asking me to mail in my gold for cash. My chain, in these hard times, might buy me my last prix fixe meal...
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