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Word: cashing (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

...contests, gimmicks and giveaways, convinced that the only way to boost sales is to get the salesman to work harder. Last week Strauss & Co. broke tradition and decided to give its salesmen one big reason to work harder: a sales-incentive program for its staff that pays them a cash bonus for new accounts or sales over quotas. In so doing, it joined the growing number of U.S. firms that are putting new stress on sales-incentive programs to combat the recession...

Author: /time Magazine | Title: MARKETING & SELLING: Spur for the Front Lines | 7/14/1958 | See Source »

...most U.S. salesmen, the greatest incentive of all is still cash on the paycheck in the form of extra bonuses and commissions. But cash incentives are gradually being supplemented-or replaced-by rewards that have a greater "remembrance value," such as trips for both the salesman and his wife and family. One reason for the switch: cash bonuses often never get home, are blown in a poker game or spree on the town...

Author: /time Magazine | Title: MARKETING & SELLING: Spur for the Front Lines | 7/14/1958 | See Source »

Many companies shy away from big rewards alone because they can be given to only a few, are won again and again by the same crack salesmen. Instead, they hand out smaller prizes that give everyone a chance. National Cash Register has a series of trips based on points in sales quotas. Last year 1,200 of its 3,500-man force got a free trip (with their wives), plus $25 for each point over the quota. Rich's department store in Atlanta offers monthly bonuses to all its salespeople for topping their set quotas, once or twice...

Author: /time Magazine | Title: MARKETING & SELLING: Spur for the Front Lines | 7/14/1958 | See Source »

...newest gimmick in incentive selling: getting the entire company, from the president to the janitor, to take part in sales promotions. Denver's Ringsby Truck Lines brought all of its employees in on a campaign to win new customers, got 3,121 new accounts by offering cash prizes and a trip to Las Vegas. Total cost...

Author: /time Magazine | Title: MARKETING & SELLING: Spur for the Front Lines | 7/14/1958 | See Source »

...Command of the slipping company (sales slid from $176 million in 1952 to $159 million last year) will be shared by Troast, recently named President George L. Cobb and Executive Committee Chairman Frank M. Folsom. Their plan: sell off some of the chain's stores to raise cash for expansion, then lease them back...

Author: /time Magazine | Title: PERSONNEL: Changes of the Week, Jul. 14, 1958 | 7/14/1958 | See Source »

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