Word: cashword
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Dates: during 1950-1959
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...contest. Another was Robert Alvich, 53, a hotel desk clerk. A chronic puzzle contestant. Alvich bit on an anonymous telephone caller's proposal to make him a cinch winner. Following orders, Alvich phoned Detroit, where another anonymous voice gave him the answer to the Journal's current Cashword Puzzle. Sure enough, Alvich won $2,950 and. still following instructions, wired $2,000 to one "Harry Valk'' in Detroit. Meantime, a Portland disk jockey. Fitzgerald ("Eager") Beaver, admitted that he had been similarly set up to win $1,700 from the Oregonian, had also sent the lion...
...linage last year was down 17%. The Journal's screaming red headlines and crusading zeal once appealed to New York's immigrant population, but this formula no longer works so well. Though it has cut its staff to trim expenses and runs giveaway contests (Cashword Puzzles, Daily Double Racing Game, Lucky Safety Cards) to boost circulation, the Journal contributed to the Hearst chain's loss of $1,266,500 in the first nine months of 1954, the biggest deficit in the chain's history...
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