Word: cashword
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Dates: during 1954-1954
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...linage last year was down 17%. The Journal's screaming red headlines and crusading zeal once appealed to New York's immigrant population, but this formula no longer works so well. Though it has cut its staff to trim expenses and runs giveaway contests (Cashword Puzzles, Daily Double Racing Game, Lucky Safety Cards) to boost circulation, the Journal contributed to the Hearst chain's loss of $1,266,500 in the first nine months of 1954, the biggest deficit in the chain's history...
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