Word: casino
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Living through a heart attack has always been something of a crapshoot, and now that seems almost literally true. According to a new study, patients experiencing cardiac arrhythmia have a better chance of surviving if the crisis occurs in a casino or even an airplane than in a doctor's office. The reason? Most doctors just aren't equipped to handle the problem...
...best example of the casinos' brave new marketing style is Harrah's Entertainment Inc. of Memphis, Tenn., which this fall launched a campaign to use a single frequent-gambler card to link the 10 million-plus people already in its databases with Harrah's 16 casinos across the country. The concept of the ATM-size card, which is inserted into the back of a slot machine to record the player's wins and losses, has been around since the early 1990s. Most casinos now offer one as part of membership in a "slot club." (By gambling, players accumulate points, like...
...bolster its new brand, this week Harrah's introduced its own Visa card that funnels points, as a percent of purchases, directly into a member's Total Gold account. By using the cards, of course, you are providing the casino with a detailed record of your gambling and purchasing preferences, thereby enabling it to solicit you in ever more sophisticated ways...
...mature market you need a good database, basically to steal the customer from the guy next door. To steal him, you need to know a lot about him. What he plays, what he eats and so forth." Mirage Resorts is at work on a system at its Golden Nugget casino to allow hotel clerks instantaneous access to a client's gambling history to determine what sort of room or comps to offer...
...industry's insistence that it's a wholesome entertainment business sometimes gets it in trouble with the public. When the Hilton Flamingo Casino participated in a job fair in March at a Kansas City, Mo., grade school, the sight of children wearing casino T shirts and singing the riverboat's theme song received critical coverage in a local newspaper. Then there was the woman who tried to have her dead husband's name removed from the mailing lists of the Station Casino, which Sharon Willman is having trouble with. She was told that the only way to have his name...