Word: casino
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...older, more conservative gaming-control board wants. Two billboards that the Hard Rock put up this year--one had a naked woman lying on a blackjack table with a card in her mouth above the line THERE'S ALWAYS A TEMPTATION TO CHEAT--were yanked by the board. The casino agreed to pay $300,000 to settle a complaint that claimed the Hard Rock's ads had damaged the state's image. This, remember, is a state where some cities have legal whorehouses...
...women. Japanese tour buses stop midday at the Palomino Club so the riders can check off a requisite Vegas experience. The Spearmint Rhino Gentleman's Club, which has a clothing boutique where men can buy outfits for their favorite performers, employs a host, Rico Connor, who liaisons with casino hosts to help them entertain their high rollers. Strip clubs are so institutionalized that an FBI sting to find Mafia connections instead discovered that two clubs were funding the campaigns of local politicians in exchange for their pushing laws to make it difficult for new clubs to open...
...night to sell $20 lap dances, along with the more profitable revenue stream from drinks and a $5 ATM fee that almost makes usury a sin again. He does not, however, get the $20 entrance fee nonlocals pay at the door; that goes right to the back of the casino to the taxi driver who dropped his riders off at the front, as it does in all Vegas strip clubs. Driving a cab in Vegas has become less about ferrying passengers than strip-club promotion...
...U.F.C. was bought and revamped in 2001 by second-generation Vegas tycoons Lorenzo, 35, and Frank Fertitta III, 42, brothers and co-owners of Station Casinos, who in their spare time practice Brazilian jujitsu, the technique of choice among top U.F.C. fighters. In fact, a series of buttons on the U.F.C. video game will allow you to fight as Lorenzo, who apparently is much stronger than he looks. Their parents gave them a bunch of local casinos, which, along with revenue made from consulting with Native Americans on casino operations, they have used to build the slick Green Valley Ranch...
...other casino impresarios have brought sophistication to the new Las Vegas, MGM Mirage majority shareholder Kirk Kerkorian, 87, has supplied the scale. On three separate occasions over the past 35 years, the low-key billionaire investor has built the world's largest hotel on the Strip, most recently the mammoth 5,034-room MGM Grand in 1993. In the past five years, Kerkorian has ushered in a wave of consolidation, snapping up Steve Wynn's Mirage Resorts in 2000 and just last month agreeing to buy Mandalay Resort Group for $7.9 billion, including debt. A World War II pilot...