Word: caskets
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Pickets in Ascot Ties. Pierce Brothers claimed to be the first in the U.S. to advertise low-price funerals, first to send motorcycle escorts with the casket coach (nobody any longer calls them hearses in the profession) and first (outside New York itself) to embalm 6,000 remains in a year. In 50 peppy years of growth, it has dedicated a main mortuary with 20 "reposing rooms" (all named for famous authors) and 13 cheerful branch plants to the uplifting or happy funeral. But last week, gloom, finally came to Pierce Brothers, and moved to Forest Lawn...
Early this week, according to his own wishes, the body of Bernard Shaw was cremated at Golders Green; a few close friends and no clergymen were present. A sprig of rosemary from the garden of his famed correspondent, the late Actress Ellen Terry, lay on his casket during the trip to the crematory. "I want my ashes mingled with those of my wife," Shaw had told Nancy Astor. "After that, you may bury me wherever you like." Likeliest resting place: Westminster Abbey...
...Between lectures at the University of Chicago Small Businessmen's Seminar, Lemuel R. (for Robert) Crockett slipped into the corridor for a smoke. Thin, dapper Lem Crockett was in caskets-V.P. and general manager of the Evansville (Ind.) Casket Co., Inc. Like most U.S. businessmen and manufacturers, he was worried about Government controls...
...Face it, son," he went on. "The casket business is funny. We can't create a market; people die, or they don't-it's not up to us. All we can do is bury the death rate, and that's some job . . . We have about 10,000 different models, all the way from 18-inchers to the six-foot-sixers in bronze, aluminum, cypress, mahogany, inside silks, satins, plushes-things like that. But with the war, we just can't have the range. They make you stabilize . . . It's too bad, but that...
...still vastness of the old church she shuffled slowly down a shadowy side aisle to the ornate tomb of Francisco Piz-zarro. Within a glass-walled casket lay the old conqueror's mummy with bones showing here & there through the dark yellow skin. "This was our gold mine [for tips]. Pizzarro is like one of my family," she smiled. "It was my job to keep his chapel clean. I also kept all the keys, including the keys to the underground vaults where archbishops and bishops lie buried. And of course I helped to ring the bells...