Word: caspers
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During his downtime, Spielberg wasn't exactly lying in a hammock monitoring cloud patterns. As the head of Amblin Entertainment he shepherded a passel of hit movies, including The Flintstones, Casper and Twister. He helped develop TV's ER, masterminded a CD-ROM (Steven Spielberg's Directors Chair) and oversaw the giddy, multithrill Jurassic Park ride at Universal Studios, Hollywood. Oh, yes, he also started, with Jeffrey Katzenberg and David Geffen, a little outfit called DreamWorks SKG; Spielberg oversees the live-action film unit. And in the noblest spin-off generated by a hit movie, the director of Schindler...
...course, the success of a movie's merchandise depends on the success of the movie itself--kids won't eat the cereal of a movie they, and more importantly their friends, haven't seen. At the same time, box-office success does not always guarantee merchandising success--analysts cite Casper and Independence Day as two recent hit movies that disappointed their licensees. Much depends on how "toyetic" a movie is, in industry parlance, and the degree to which merchandise is sympatico with the film. Flipper licensed a camping set, "which is pretty funny," says director Shapiro, "because dolphins aren...
...TIMON AND PUMBAA (from The Lion King) 66 2 RUGRATS 63 3 BUGS BUNNY 60 4 MICKEY MOUSE 59 5 (tied) MILO (from The Mask) 55 6 (tied) ROAD RUNNER 55 7 TASMANIAN DEVIL 54 8 (tied) CASPER 53 9 (tied) GARFIELD 53 10 (tied) SNOOPY...
BORN: March 14, 1948, Casper, Wyo. EDUCATION: Oklahoma State U, B.S., 1970; Oklahoma U, M.D., 1983 FAMILY: Wife, Carolyn; three children RELIGION: Baptist MILITARY: None OCCUPATION: Physician POLITICAL CAREER: U.S. House, 1994- ADDRESS: 515 West Okmulgee, Muskogee...
BORN: Nov. 30, 1946, Salinas, Calif. EDUCATION: Creighton U, B.S., 1969 FAMILY: Husband, Frederick; two children RELIGION: Episcopalian MILITARY: None OCCUPATION: Medical-office manager; realtor; chemist POLITICAL CAREER: Wyoming House, 1987-93, Senate, 1993-94; U.S. House 1994- ADDRESS: 208 South Center Street, Casper...